Content creation means the method of generating, managing and distributing content in whatever form and medium that would reach and appeal to a target audience.
Content creation is often viewed from the 21st-century context in digital media. However, it is not a new phenomenon in the 21st century. This concept has been around for centuries and millennia. Content creation is as old as the Bible.
If you are a Christian who plans to become a content creator, you should consider the Bible’s teaching on its subject. While the Bible may not specifically use the phrase, “content creator,” and may not tell you the strategy for creating content, the Scripture is sufficient to address the topic.
Let’s discover four truths we can learn from the Bible regarding content creators:
1. God Is The Ultimate Content Creator
The original and first content creator can arguably be attributed to the Triune God. God created content to reveal Himself to His creation. In systematic theology, there are two ways for God to demonstrate His revelation.
“Revelation that is available to all persons at all times, particularly through the physical universe.”Biblical Doctrine by Richard Mayhue and John MacArthur
God has revealed Himself through the natural world. Nature exists to reveal the existence of the Creator. Human beings are complex entities but made in the image of God to glorify God and enjoy Him forever.
“The heavens declare the glory of God, and the sky above proclaims his handiwork.”Psalm 19:1
“For his invisible attributes, namely, his eternal power and divine nature, have been clearly perceived, ever since the creation of the world, in the things that have been made. So they are without excuse.”Romans 1:20
“God’s manifestation of Himself at particular times and places through particular events – for example, the exodus and Isaiah’s vision in chapter 6; also, the Scriptures.”Biblical Doctrine by Richard Mayhue and John MacArthur
God not only revealed Himself in creation, but He manifested His presence in redemptive history to communicate His will to His people. For instance, God revealed His presence before His people on Mount Sinai. When Moses was on Mount Sinai, God instructed him to write instructions on two tablets of stone, which many know as the Ten Commandments.
In the church age, God’s special revelation is found in His inspired word, namely, the Bible. It is the Word that reveals to us exactly what we need to know about God, salvation, Christian living, and doctrines. Ultimately, the Scripture is meant to point people to know the Triune God.
2. Humans Are Content Creators
Since God created the Creator of the universe, He wants us to create as well. What makes us as humans unique is that God created us in His image.
 Then God said, “Let us make man in our image, after our likeness. And let them have dominion over the fish of the sea and over the birds of the heavens and over the livestock and over all the earth and over every creeping thing that creeps on the earth.
 So God created man in his own image, in the image of God he created him; male and female he created them.Genesis 1:26–27
As image-bearers, we have the ability to create. We are the only species on Earth that can create and share ideas with one another. We have the ability to tell stories and pass down knowledge from generation to generation. This makes us unique and sets us apart from all other life forms.
This means that God has given us creative abilities for a purpose. We should use our creativity to glorify Him and reflect His character on earth. When we create something new, we bring something fresh into the world. We are adding to the beauty and diversity of life. When we share our creations with others, we are giving them a glimpse of the amazing things God can do. Therefore, let’s embrace our creativity and use it to show the world what God is like.
3. The Bible Has Content Creators
The Bible is full of examples of people who used their creativity to glorify God. One of the most famous is King David, who was a skilled musician and songwriter. In a sense, he was a content creator. He wrote many Psalms that praised God and shared His love with the people of Israel, which Christians still read and sing today. He was a skilled poet who can articulate his prayer and praise to God which is both poetic and powerful. His music also comforted King Saul. If YouTube were a platform back in the ancient world, he might reach many audience with his skills.
Another example is Paul, who was a great writer and preacher. He wrote many letters to the churches. In his letters, he articulated theological truth about the gospel of Jesus Christ and provided implications for Christian living in light of the gospel. He was able to give persuasive and reasonable arguments to his audience. Some of them asked him questions while some critiqued him.
The Bible is full of stories about ordinary people who did extraordinary things because they were filled with the Spirit of God.
4. Jesus Is The Content Creator Par Excellence
Jesus Christ is God who created the world at the beginning of Genesis. He became man to live the earthly life in obedience to His Father. While on earth, Christ was the Master at using creativity to communicate His message.
In the Synoptic Gospels (i.e. Matthew, Mark, and Luke), Jesus often told parables, which are short stories that contain spiritual truth regarding the kingdom of God. We see an example of parables in the story of the Good Samaritan. By telling this story, Jesus was able to communicate His profound message of love, mercy, and compassion in a way that His audience, such as the lawyer, could understand. At the same time, Jesus told parables as a way to hide the secrets of the kingdom of heaven from those who are spiritually blind and deaf, such as the Jewish leaders. Sometimes, Christ told parables to indirectly confront the hypocrisy and unbelief of the Pharisees, such as the Parable of the Prodigal Son, and the Parable of the Tax Collector and the Pharisee.
Jesus also used images and metaphors to help His audience to understand complex concepts in a way that is both memorable and accessible. In the Sermon on the Mount, Jesus used ordinary household items like the lamp to communicate to His disciples about being the light of the world. Finally, in the gospel of John, Jesus gave the 7 “I Am” statements to describe Himself in a metaphorical manner for the purpose of declaring to His audience that He is God.
Studying the life of Jesus and His methods for communication of truth would help us see that He was constantly using creativity in order to engage with those He was teaching.
When it comes to content creation, no one does it better than God. Who can fathom His greatness? He is the ultimate Content Creator. As image-bearers, we are gifted with the ability to create as well, just not like God. Furthermore, the Bible is full of examples of people, such as King David, who have used their creativity to glorify God by giving us poetry to read. Finally, Jesus Christ – God the Son – was equally great at creating content as God.
If you want to pursue content creation and use your creativity to tell stories, create art, make videos, and entertain others, then remember to show others a glimpse of the glory of God through your content.
If you want to learn more about content creation, be sure to check out the following content: